Heineken
in partnership with Premium outlet Samaki Samaki have unveiled a brand
new state-of-the-art consumer experience aimed at engaging beer
consumers in Dar es Salaam City.
Located
in Masaki, Msasani Peninsula, the Iconic Heineken Bucket Lounge, which
is also first of its kind in the East African region, is open to all
consumers. The space features an interactive and innovative live viewing
experience for sports enthusiasts which includes a custom designed
setting allowing football fans to engage, and get a first-hand live
viewing of all exciting football matches around the globe.
“Samaki
Samaki is one of the best nightlife outlets in Tanzania & a
passion point for our Heineken consumers and we are very proud and
excited to support Samaki Samaki in its cool milestones,” shared Michael
Mbungu, Country Manager, Heineken Tanzania. “This year, we enhanced our
presence at the outlet by going big on interior design and transforming
a simple space into an innovative, digitally-infused consumer offering
with the chance to engage in the iconic Heineken Experience.”
Country
Manager for Heineken Tanzania, Michael Mbungu cuts the ribbon to open
the Heineken Bucket Lounge at Samaki Samaki Masaki. Looking on second
right is Heineken East Africa General Manager Uche Unigwe and 3rd left
is Samaki Samaki Owner Carlos Bastos.
“It
is a space designed as a tribute to Heineken, from the background
pictures on walls, the roof uniquely boasts of 5,000 empty green
bottles. For the sitting & tables, designers borrowed a leaf from
‘Vijiwe vya uswahilini’ with an urban twist specially designed to bring
out conversations and ensure patrons are engaged,” says Samaki Samaki
Owner Carlo Bastos.
The space is fully-equipped with complementary free WiFi from 4G TIGO, charging stations and seats a maximum of 40 persons.
This
space is made to bring people, friends, closer and is uniquely
different from the rest and allows patrons to watch all football matches
comfortably with 5 big screen Tvs, while enjoying cold Heinekens.
Nowadays, a lot of people like to drink by buckets….so this space is
special for them…in that people can drink only buckets. We have buckets
of everything…whisky, gin, beer. It also targets corporates or
individuals that want to do a party, birthday, or corporate meetings,”
he expounded.
Heineken
East Africa General Manager Uche Unigwe (second right) with Samaki
Samaki Owner Carlos Bastos (right) and Country Manager for Heineken
Tanzania, Michael Mbungu at the unveiling Heineken Bucket Lounge in
Masaki. The Lounge is first of its kind in the East African region
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